Driving Success Through UX Research: Veriday’s Approach to Transformative Website Design

Great website design lies at the intersection of organizational goals and customer needs, and UX research is key to achieving this balance. At Veriday, UX research involves a comprehensive strategy and roadmap that focuses on the user, uncovering unmet needs and identifying problems the business aims to solve. This iterative process combines quantitative industry data with qualitative insights from interviews, field studies, and focus groups. By removing assumptions from the design process, Veriday ensures that design decisions are data-driven, saving time and resources while delivering the right solutions for the right people.

Using a design thinking approach, Veriday empathizes with site goals and business objectives, ultimately providing a UX Research Report that includes defined success measures, personas, journey maps, strategy, and WCAG-compliant designs. Veriday’s commitment to user experience has helped numerous brands, such as Google, Canadian Tire, and RBC Canada, enhance customer satisfaction, retention, and repeat purchases. Since 2005, Veriday has been a leader in transformative digital experiences, offering tailored enterprise solutions across various industries, including healthcare, financial services, and government, ensuring that the end customer remains at the center of all planning and interactions.