Navigating the User Experience Iceberg: Addressing Hidden Challenges in Business Communication

At Veriday, we emphasize the critical role of effective communication in solving business challenges. We recognize that many issues stem from underlying problems often overlooked during initial fixes. Our approach integrates Design Thinking to identify and resolve friction points, ensuring our solutions align with user needs and business goals.

Introduction

In business problem-solving, surface-level fixes often fail to address deeper issues. Communication breakdowns, whether with prospects, internal teams, or customers, create significant inefficiencies and overhead as enterprises scale. We at Veriday understand these challenges and advocate for strategic UX design to enhance user experiences and operational efficiency.

Key Points

• Costly Fixes and Maintenance: For every dollar spent on UI/UX research, businesses incur $10 in development costs and $100 in post-release maintenance, underscoring the importance of addressing root causes early.
• Development Time and Platform Performance: Half of development time is spent fixing avoidable issues, while poor platform performance leads 90% of users to abandon platforms. This emphasizes the need for optimized solutions.
• Customer Experience as a Differentiator: By 2020, customer experience surpassed price and product as a key brand differentiator, highlighting the ROI of investing in UX research and design.

Our Approach

At Veriday, we champion a continuous UX design approach rooted in empathy and strategic insights:

• Think: We apply Design Thinking to empathize with users and pinpoint friction points effectively.
• Build: We provide ongoing solutions beyond deadlines, focusing on iterative improvements based on the jobs-to-be-done framework.
• Empowerment and Engagement: We empower stakeholders through comprehensive blueprints for user testing and optimization, ensuring sustained user-centric experiences.

Conclusion

Veriday is committed to delivering intuitive, frictionless experiences that enhance engagement and trust. By auditing platforms, gathering strategic data, and creating impactful moments in the customer journey, we enable organizations to achieve tangible outcomes and stay competitive in today’s demanding market.

For more information on our innovative solutions, visit Veriday.com or contact us at 1.888.706.2817.